Last winter and this spring, the drought in many parts of the country, including Sichuan, has had a great impact on spring sowing. As one of the indispensable agricultural machinery for drought resistance, agricultural water pumps will usher in a new round of sales season. Since 2009 was officially listed in the list of agricultural machinery subsidies, agricultural water pump industry began to enter a high-speed growth period. During the "Fifteen" period, the state plans to invest 4 trillion yuan in building hydraulic engineering, of which farmland and water conservancy facilities will be the focus. Recently, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Industry and Information Technology jointly announced transformers, fans, centrifugal pumps, compressors and other four categories of energy saving products to promote the first list. Industry analysts believe that the current market for most of the centrifugal pumps, the next few years, agricultural water pump industry annual output growth rate of up to 12% . INDUSTRY INTEGRATION TREND OF AGRICULTURAL WATER PUMP industry entry threshold is low, the current industry size of more than 100 million yuan less than 30 enterprises, enterprises of more than 300 million yuan scale is few. Due to the lack of R & D ability, most enterprises mainly rely on procurement of common parts assembly, poor product reliability, low efficiency, short service life, production energy consumption and environmental protection standards. Because of China's vast rural areas and farmers'sensitivity to price, there are natural disadvantages for foreign brand products to enter the domestic agricultural water pump market, high prices and sales channels can only reach large and medium-sized cities, more than 99% of the agricultural water pump market is occupied by domestic manufacturers. Among them, a few powerful domestic agricultural water pump enterprises have a broad sales channel, in the rural market has a good reputation and pricing power. In recent years, with the increase of farmers'income and the renewal of the concept of purchasing and using, the users have gradually changed from the pure pursuit of low price to the pursuit of brand, function, efficiency, service life, reliability and so on. In particular, the implementation of the subsidy policy for agricultural machinery has resulted in a number of large-scale key enterprises that regulate their operations and attach importance to the quality of their products taking up more market share, and a large number of small and medium enterprises and family-owned enterprises are facing the fate of being eliminated, industry consolidation is already under way. The agricultural water pump industry, which is the only way for brand operation, has been greatly affected by the fluctuation of raw material prices, coupled with the continuous increase in labor costs in recent years, many enterprises in the industry are faced with problems such as insufficient technical development, limited production and processing capacity, and lack of sales capacity. It is understood that although most of the domestic agricultural water pump enterprises have independent brands, their own marketing capacity is insufficient and their brand awareness is not strong. Most of the enterprises mainly rely on the loose sales model for marketing, sales channels are not much, lack of sales staff, overall quality is not high, sales network radiation capacity is not strong, brand awareness is not high. In foreign markets, most of the agricultural water pump enterprises sell their products to the world through foreign trade companies, border trade, foreign operators, and distributors, even though they have certain competitiveness in developing countries, also occupy a large share of the export market, but its brand influence almost no, most of the profits for the channel, foreign brands to share. During the "Fifteen" period, 40 million mu of farmland will be added for effective irrigation. Industry sources said that the future construction of China's farmland water conservancy is focused on pump station transformation and water-saving transformation, small submersible pump production enterprises are expected to benefit.